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: USAAmy is the managing partner of Eligon IP and an attorney admitted to practice law in the State of New York and the State of Georgia, USA.
Amy specializes in providing comprehensive legal services in global intellectual property strategy, particularly in brand protection, negotiation, and litigation, for companies in the United States, China, and Asia. She has been repeatedly recognized as one of the WTR1000 trademark professionals and serves as the Chair of the China IP Committee of the American Bar Association (ABA), as well as a member of the ABA's Special IP Task Force. In 2022, she was appointed by the U.S. Secretary of Commerce to serve as a member of the USPTO Trademark Public Advisory Committee (TPAC). The Committee is designed to advise the Secretary of Commerce of Intellectual Property and Director of the USPTO on matters relating to policies and goals of the Trademark Organization (three-year term: 2022-2025). In 2019, she was invited by the USPTO to deliver six different presentations across the U.S., where she analyzed international brand strategies, litigation, and trademark prosecution issues for Silicon Valley startups and the world's top 100 brands.
Amy focuses her practice on advising Western companies on trademark, copyright, and international business transactions in China and other Asian countries. She has pursued cases through all levels of China’s system and has achieved over 500+ opposition/invalidation/nonuse wins. She has worked with policy makers from the U.S. and Europe on trademark arbitrations, criminal counterfeit seizures, and product recalls. She often assumes the role of a business advisor because of her ability to articulate differences between Eastern and Western systems and to turn large volumes of raw data into meaningful, actionable branding strategies.
Amy sipped hot tea in August in Shanghai with AIC and PSB officials to push for raid actions. She has worked through freezing blizzards in Beijing to win landmark cases and set important precedents in China’s unfair competition law. Because of her wide array of IP experience, she was selected by China’s former Deputy Secretary-General of China’s Trademark Association as the only Western attorney to work on China’s very first trademark case law textbook for the Western world.
She is a unique blend of both Western and Chinese cultures. A general counsel once remarked, "The IP strategy for the Chinese market is like a game of Whac-A-Mole. Typically, legal counsel’s advice provides minimal guidance for businesses. But Amy is a rare exception. Instead of just saying, 'This is how it’s done in China,' she patiently explains why and then offers valuable legal strategies and processes. Thanks to Amy’s strategic advice and deep understanding of Chinese legal practices, I can finally engage in meaningful and efficient brand discussions with the company's leadership."
University of Georgia, School of Law, 2007, Cum Laude
Trademark; Copyright; Cross border IP litigation and negotiation - Chinese market
English
Obtained 500+ wins in trademark oppositions, invalidations and nonuse actions for clients in China alone;
Cleared 300+ trademarks in both the English and Chinese languages;
Advised Fortune 100 companies about sourcing, manufacturing and retailing across Asia;
Designed and successfully executed anti-counterfeiting programs for clients in the following industries: sports & fitness, hospitality, fashion, consumer electronics, logistics, and semiconductors;
Achieved repeated victories in China, including obtaining preliminary injunctions issued by Chinese courts.
Specialized in intellectual property, technology transaction, cross-border disputes across 48 countries in Asia, with extensive negotiation/arbitration/litigation experience in China, Hong Kong, Taiwan, Korea, Japan, Indonesia, the Philippines and India.
Over 10 years of large U.S. law firm experience in managing international trademark litigations and disputes, anti-counterfeiting programs (including civil and criminal actions), online take-downs (Alibaba, Taobao, FB, IG, WeChat etc.), and obtaining official recognition of well-known trademarks;
Member of TPAC (USPTO Trademark Public Advisory Committee) (12.2022-Present)
ABA Anti-counterfeiting and Privacy Committee (Co-chair, 2022-Present)
ABA China IP Committee (Vice Chair, 2019-2020) (Chair, 2021-2022)
ABA International Special IP Task Force (2019 – 2021)
Recognized by WTR (“World Trademark Review” which is the most recognized global resource for trademark expertise) as one of the Top 1000 Trademark Professionals in the World (2020, 2021)
2019 China Press Coverage (July 2019)
INTA Committee Member (Enforcement Division) (2018-2019)
INTA Committee Member (Public and Media Relations Committee) (2016-2017)
INTA Committee Member (China Subcommittee) (2014-2015)
China Subject Matter Expert at Read Write (an US tech blog with 6+ million readership)