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    Overview:

      Jenny specializes in legal services related to intellectual property, unfair competition, data protection, corporate compliance, and other fields. Since joining NTD in 2014, Jenny has represented numerous domestic and international clients in handling brand protection strategies and full-process protection of brand operations, including trademark administrative litigation, trademark civil litigation, administrative enforcement, trademark transfer and negotiation, domain name disputes, customs protection, commercial franchising, and commercial arbitration. The total damages awarded in civil litigation and arbitration cases handled by Jenny exceed RMB  90 million . Dozens of the cases handled by Jenny have been selected as typical/excellent cases by Beijing High People's Court, China Trademark Association, Beijing Trademark Association, and Beijing Xicheng District Lawyer Association. Additionally, Jenny has successfully overturned multiple second instance civil judgments and secured favorable judgments for the clients during the retrial procedures. Her diligent and professional spirit and rich experience in litigation and arbitration have been recognized by many clients. 

    Education and Training:

      • Jurist Master, Renmin University of China

    Qualification:

                          

    Practice Areas:

      ● Intellectual property strategy consultation, intellectual property litigation and administrative protection

    Professional Affiliations:

      • Member, All-China Lawyers Association

      • Deputy Director, Litigation Committee of Beijing Trademark Association


    Working Language:

      English, Mandarin

    Representative cases:

      • Represented a world-renowned food brand in a civil lawsuit against a Guangdong-based company for years of trademark squatting and trademark infringement, successfully establishing liability and securing high damages of over RMB 50 million. The case was selected by the Beijing High People's Court as a 2025 Typical Intellectual Property Protection Case.

      • Represented an Italian furniture brand in an arbitration before the Shanghai International Arbitration Center (SHIAC) regarding a distribution agreement dispute. Successfully established the Shanghai distributor's breach of contract and obtained a tribunal ruling that the client's buyback clause and inventory handling method were consistent with industry practice and legally valid. We secured damages exceeding EUR 500k and successfully froze the distributor's bank accounts, facilitating smooth enforcement of the award.

      • Represented Huawei in a lawsuit against a kitchen and bathroom product manufacturer in Guangdong for trademark infringement and unfair competition. Successfully persuaded the judge to recognize Huawei as a well-known trademark and obtained a high compensation of RMB 5.16 million. The case was selected by the China Trademark Association as a 2025 Excellent Civil IP Litigation Case.

      • Represented the internationally renowned sports brand Arc'teryx in infringement litigation, breaking new ground by securing the first judicial recognition that the single Chinese character “鸟” (bird) constitutes Arc'teryx’s brand abbreviation and merits protection. The defendant’s use of “鸟”(Bird)  and “鸟家”(Bird Family) to promote the infringing products was held to constitute unfair competition, and punitive damages of over RMB 5.97 million was awarded.

      • Represented an internationally renowned sports brand in a civil lawsuit against the defendant for partial comparisons and false advertising through social media platforms such as Douyin (Chinese version of TikTok), and successfully obtained a high compensation of RMB 4.1 million and required the defendant to withdraw and cancel over twenty maliciously registered trademarks.

      • Represented a client in a retrial with the Jiangsu High People’s Court for a trademark infringement civil case lost in the second instance, and successfully overturned the second-instance judgment.

      • Represented a client in a retrial with the Supreme People’s Court for a trademark infringement civil case, and successfully overturned the second-instance judgment.

      • Represented an international fashion sports brand in a trademark infringement lawsuit against the defendant, and successfully persuaded the court to fully support the compensation of RMB 3 million.

      • Represented an internationally renowned sports brand in a civil lawsuit against the defendant for the production and sale of infringing sunglasses, and successfully reversed the unfavorable situation in the trademark invalidation dispute procedures and persuaded the court to uphold our claim of the infringement. This case was recognized as an outstanding case in Xicheng District, Beijing in 2024.

      • Represented a global chemical company to file a trademark infringement and unfair competition litigation in Foshan, Guangdong, which was awarded as the excellent Trademark Case of 2019-2020 by China Trademark Association;

      • Represented a famous Korean healthcare products company in a trademark administrative litigation and successfully made the company's trademark recognized as a well-known trademark in China for the first time. This case was included as a foreign-related excellent case by Beijing Lawyers Association;

      • Represented the client to file a retrial with the Supreme People’s Court on trademark infringement litigation and successfully overturned the second instance judgment;

      • Represented the client in second instance trademark infringement litigation involving parallel import and successfully overturned the judgment of the first instance;

      • Represented the client in unfair-competition litigation concerning new-type ambush marketing and successfully obtained dismissal of the other party's litigation at first instance;

      • Represented the client to invalidate a trademark squatting by a malicious party in the retrial at the Supreme People's Court;

      • Assisted a South Korean company in the administrative investigation and punishment of a Yiwu infringing company, and promoted the case into a civil lawsuit and won the lawsuit comprehensively;

      • Assisted BASF in the administrative investigation and punishment of a Shandong company, which registered "GERMANY BASIFU CHEMICAL Co., Ltd." in the UK, and used "UK-BASF" or "德国巴斯夫" on fertilizer products, and finally successfully compelled the other party to remove the infringing sign "德国巴斯夫化工有限公司";

      • Provided intellectual property legal services for several listed sports brand, including trademark infringement litigation, brand protection consulting, compliance consulting, etc.;

      • Assisted several US companies in the customs protection in China, including customs filing, customs seizure, investigation, adding/updating whitelist, customs training, etc.


    Awards:

      • On the List of Foreign-related Lawyers Talent Pool of Beijing Lawyers Association (2023)

      • 2025 Outstanding Young Lawyer in Foreign-related Intellectual Property, Beijing Xicheng District Lawyers Association

    Selected Seminars & Events:

      • Delivered a speech titled“Bad-Faith IP Complaint on E-commerce Platform” at the 2019 AIPPI China Youth IP Seminar. 

    Selected Publications:

      • Discussion on Certain Issues in Judicial Application of Reverse Confusion, published on Zhichanli Wechat Official Account in September 2018 

      • Two Thoughts on Confirming Non-infringement Litigation in Domain name Disputes, published on Zhichanli Wechat Official Account in January 2019 

      • The Risk that you cannot get rid of by removing the Trademark,published on NTD Intellectual Property Wechat Official Account in January 2020

      • Prevention of Legal Risks in Trademark Transfer, published on NTD Intellectual Property Wechat Official Account in March 2020 

      • Exploring the Principle of Changed Circumstances in Trademark Law, published on NTD Intellectual Property Wechat Official Account in May 2020 

      • Want to start franchising in China? The knowledge you should know, published on NTD Intellectual Property Wechat Official Account in July 2020 

      • How Much Do You Know About the Legal Risks of Ambush Marketing in Sporting Events published in Fashion Designer Magazine, Vol. 02-03, 2022 

      • Study on the path of enforcement action for fashion design under the perspective of China Anti-Unfair Competition Law, published on Journal of China Trademark Association on Aug. 29, 3023

      • Web Crawling of Public Data: How Should Enterprises"Collect Appropriately and Use Properly?, published on Zhichangli Wechat Official Account on Dec. 28, 2023

      • Conflict of Pseudo Trademark Registration Rights - Focusing on the Scenario Where the Alleged Infringing Mark Obtains Trademark Registration After the Implementation of the Alleged Infringing Act," China Trademark Magazine, Issue 6, 2024