Source:China IP News
The Dragon Boat Festival is a traditional Chinese festival which falls on the fifth day of the fifth lunar month. At that day, Chinese people will carry out some essential activities including eating Zongzi, dragon boat racing, wearing sachet and hanging mugwort and calamus ... The festival is a national treasure of Chinese people, and listed in intangible cultural heritage of the mankind by UNESCO.
Some GI products like Jiaxing Zongzi and Miluo Zongzi give people a sense of local customs and beauty. Qingyang Sachet and Xuzhou Sachet and other creative products play a significant role in promoting rural revitalization. Also, some China's time-honored brands like Wufangzhai, Daoxiang Village get the favor of customers by bringing forth innovative food products ... The combination of IPR with splendid traditional culture makes this year's festival emanate more Chinese flavor.
