On May 2, 2026, the global intellectual property community will once again turn its eyes to London as the International Trademark Association (INTA) Annual Meeting kicks off at the Excel London exhibition centre. As a pioneer in China’s IP service sector, NTD IP Attorneys (NTD) is ready to set off for this global IP gathering. At this year’s Annual Meeting, NTD will be deeply involved in two landmark forums, bridging the world with professional excellence and engaging in global dialogue with insights from China.
Forum I: CTA Forum Hosted by NTD – Brand Globalization in the AI Era
The CTA Forum, organized by the China Trademark Association (CTA) and hosted by NTD, will take place under the theme “Challenges of Brand Globalization in the AI Era: Learning and Innovation” on Monday, May 4, 2026, from 13:30 to 14:30. Mr. Christopher SHEN, Senior Partner of NTD, will serve as the moderator, leading in‑depth discussions with top experts from Chinese courts, leading technology companies, and IP service providers on cutting‑edge topics such as AI‑empowered trademark management and cross‑border brand protection.
Forum Agenda & Speaker Highlights
Theme: Challenges of Brand Globalization in the AI Era – Learning and Innovation
Organized by: China Trademark Association (CTA)
Presented by: NTD IP Attorneys
Time: Monday, May 4, 2026, 13:30 – 14:30
Location: George V Room 2 (Level 3, Excel London)
Moderator:
Christopher Shen, Vice President of CTA; Senior Partner of NTD IP Attorneys
Leader’s Speech:
13:30 – 13:35 Heather Steinmeyer, Chief Policy Officer, INTA
13:35 – 13:40 Dongping Wu, Vice President and Secretary General, CTA
Speakers:
13:40 - 13:50 Jing ZHAO, Judge of Hebei High People's Court
Topic: Judicial Practice of China’s Trademark Protection --A Study Centered on the “Lafite” Case
Highlight: Judge Zhao will share insights from China's trademark judicial practice, using the landmark "Lafite" trademark infringement case as the core example. Centered on the three key judicial principles — strict protection, equal protection, and the guiding role of judicial decisions — she will walk through the basic facts, core disputes, and the underlying logic of the court's reasoning. She will provide an in-depth analysis of the adjudicative standards for trademark infringement, unfair competition, and the application of punitive damages, clearly demonstrating China's strong judicial protection for well-known foreign brands. This session will offer authoritative judicial perspectives and highly valuable practical guidance for cross-border trademark strategy, brand enforcement, and dispute resolution.
13:50 - 14:00 Ying GUO, Director of Intellectual Property Operations and Brand Cooperation at Taobao and Tmall Group
Topic: Application and Performance of AI Technology in Platform Governance
Highlight: As the IP head of a leading Chinese e-commerce platform, Mr. Guo will share how Taobao and Tmall Group leverages AI to empower platform IP governance, reduce costs, and increase efficiency. He will also address emerging risks brought by AI, such as misinformation and ownership disputes, and discuss the development of a full-process protection mechanism for AI-generated content, balancing industrial innovation with ecosystem governance to safeguard a compliant and healthy digital business environment.
14:00 – 14:25
Sally ZHU, Director of Trademark and Brand Legal Team at ByteDance
Topic: Outlook on Applying AI Technology in Trademark Management
Highlight: The Director of Trademark and Brand Legal Team at ByteDance will focus on cutting-edge applications and future prospects of AI in the full lifecycle management of trademarks. She will explain how AI empowers trademark strategy, intelligent searching, registration processes, portfolio management, monitoring, and enforcement across all scenarios. She will detail the core value of AI in reducing costs, increasing efficiency, mitigating risks, achieving full coverage, and enabling data-driven decision-making, while sharing new industry expectations for service provider capabilities and proposing a new path for AI-driven trademark management based on human-machine collaboration, practical implementation, and open, win-win cooperation.
Lixia ZHAO, Trademark director of HUAWEI
Topic: The Important Role of Foreign Suppliers to Chinese Enterprises
Highlight: The trademark director of HUAWEI will offer an in-depth look at Huawei's mature and robust overseas supplier screening and full lifecycle management system — built upon hundreds of billions in R&D investment, top-tier patent portfolios, and global brand influence. She will convey the core philosophy of "quality first, win-win cooperation, and shared progress", dissecting leading practices in international supply chain collaboration and joint IP value creation, delivering substantial industry insights and forward-looking observations.
14:25 - 14:30 Xiang PU, CEO of Beijing IPHouse Network Technology Development Co., Ltd.
Topic: 2026 Analysis Report on the Service Capabilities of Foreign-Related Trademark Agencies in China
Highlight: The CEO of IP House will unveil the "Statistical Analysis Data 40 on the Service Capabilities of Chinese Foreign-Related Trademark Agencies". Leveraging massive trademark data, over a decade of professional expertise, and industry influence, he will deeply analyze trends in foreign-owned trademark applications in China over the years, the global distribution of originating countries, and recent changes and pain points in foreign-related trademark disputes such as oppositions and reviews. Through authoritative data, he will provide insights into the current state and future direction of the foreign-related trademark service market, offering invaluable industry analysis.
Forum II: NTD Senior Partner Nathan Yang Invited to Speak at “2026 INTA Annual Meeting: Chinese Case Law Update” – Sharing Cutting‑Edge Developments in Trademark Law
Time: 2:45 PM – 3:45 PM, Monday, May 4, 2026
Location: George V Room 2 (Level 3, Excel London)
Format: In‑person session
As a flagship session of the INTA Annual Meeting, the Chinese Case Law Update will interpret the most influential IP precedents handed down by Chinese courts in recent years, helping attendees stay abreast of the latest legislative developments and judicial trends, and to strategically plan brand protection.
This session will be presented by leading Chinese trademark law experts, covering the following core topics:
Overcoming practical difficulties arising from stricter absolute‑grounds examination and from malicious litigation, and improving remedies for rights holders;
New developments in protecting non‑traditional brand elements in emerging technology fields such as extended reality (XR), wearable devices, and AI platforms, supporting brand building in innovative industries;
Comprehensive strategies against imitation and passing‑off, exploring optimal approaches to trade dress protection through the standalone or combined application of design patents, copyright, and anti‑unfair competition law;
More sophisticated calculation of damages, clarification of litigation strategies in criminal collateral civil proceedings, and strengthened judicial protection of IP rights.
Moderator:
Hui Huang, Partner, Wanhuida Intellectual Property
Panelists:
Wenwen Xia, Head of IP, Asia Pacific, Hogan Lovells
Xiaomeng Dong, Manager of Trademark Filing Department, Han Kun Law Offices
Nathan Yang, Senior Partner, NTD IP Attorneys
Fang He, Partner, King & Wood Mallesons
Huijuan Shen, Partner, Chang Tsi & Partners
From hosting the CTA Forum to speaking at the Chinese Case Law Update, NTD will perform a dual role at INTA 2026 London — both as organizer and thought leader. This is not only a showcase of NTD’s professional strength but also a microcosm of how Chinese IP service providers are deeply engaging in global governance and contributing Chinese insights.
We cordially invite you to join us at INTA 2026 London Annual Meeting, meet the NTD team on site, and explore new pathways, new strategies, and a new future for brand globalization in the AI era.
