From May 2 to 6, 2026, the much-anticipated INTA Annual Meeting will take place at the Excel London exhibition centre, bringing together the global intellectual property community. As a key part of this year's Annual Meeting, the China Trademark Association (CTA) Thematic Forum — "Challenges of Brand Globalization in the AI Era: Learning and Innovation" — will be held on Monday, May 4, 2026, from 13:30 to 14:30. NTD IP Attorneys is honored to serve as the host of this forum, and Mr. Christopher Shen, Senior Partner of NTD, will act as the moderator, connecting top-tier experts from the judiciary, industry, and professional services to discuss new pathways for brand globalization in the age of AI.
We are pleased to offer a sneak peek of the highlights from each distinguished speaker — not to be missed!
Forum Agenda & Speaker Highlights
Theme: Challenges of Brand Globalization in the AI Era - Learning and Innovation
Organized by: China Trademark Association (CTA)
Presented by: NTD IP Attorneys
Time: Monday, May 4, 2026, 13:30 - 14:30
Location: George V Room 2 (Level 3, Excel London)
Moderator:
Christopher SHEN, Vice President of China Trademark Association (CTA); Senior Partner of NTD IP Attorneys
Leader's Speech:
13:30 - 13:35 Heather Steinmeyer, Chief Policy Officer of International Trademark Association
13:35 - 13:40 Dongping WU, Vice President and Secretary General of China Trademark Association (CTA)
Speakers:
13:40 - 13:50 Jing ZHAO, Judge of Hebei High People's Court
Topic: Judicial Practice of China’s Trademark Protection --A Study Centered on the “Lafite” Case
Highlight: Judge Zhao will share insights from China's trademark judicial practice, using the landmark "Lafite" trademark infringement case as the core example. Centered on the three key judicial principles — strict protection, equal protection, and the guiding role of judicial decisions — she will walk through the basic facts, core disputes, and the underlying logic of the court's reasoning. She will provide an in-depth analysis of the adjudicative standards for trademark infringement, unfair competition, and the application of punitive damages, clearly demonstrating China's strong judicial protection for well-known foreign brands. This session will offer authoritative judicial perspectives and highly valuable practical guidance for cross-border trademark strategy, brand enforcement, and dispute resolution.
13:50 - 14:00 Ying GUO, Director of Intellectual Property Operations and Brand Cooperation at Taobao and Tmall Group
Topic: Application and Performance of AI Technology in Platform Governance
Highlight: As the IP head of a leading Chinese e-commerce platform, Mr. Guo will share how Taobao and Tmall Group leverages AI to empower platform IP governance, reduce costs, and increase efficiency. He will also address emerging risks brought by AI, such as misinformation and ownership disputes, and discuss the development of a full-process protection mechanism for AI-generated content, balancing industrial innovation with ecosystem governance to safeguard a compliant and healthy digital business environment.
14:00 - 14:25
Sally ZHU, Director of Trademark and Brand Legal Team at ByteDance
Topic: Outlook on Applying AI Technology in Trademark Management
Highlight: The Director of Trademark and Brand Legal Team at ByteDance will focus on cutting-edge applications and future prospects of AI in the full lifecycle management of trademarks. She will explain how AI empowers trademark strategy, intelligent searching, registration processes, portfolio management, monitoring, and enforcement across all scenarios. She will detail the core value of AI in reducing costs, increasing efficiency, mitigating risks, achieving full coverage, and enabling data-driven decision-making, while sharing new industry expectations for service provider capabilities and proposing a new path for AI-driven trademark management based on human-machine collaboration, practical implementation, and open, win-win cooperation.
Lixia ZHAO, Trademark director of HUAWEI
Topic: The Important Role of Foreign Suppliers to Chinese Enterprises
Highlight: The trademark director of HUAWEI will offer an in-depth look at Huawei's mature and robust overseas supplier screening and full lifecycle management system — built upon hundreds of billions in R&D investment, top-tier patent portfolios, and global brand influence. She will convey the core philosophy of "quality first, win-win cooperation, and shared progress", dissecting leading practices in international supply chain collaboration and joint IP value creation, delivering substantial industry insights and forward-looking observations.
14:25 - 14:30 Xiang PU, CEO of Beijing IPHouse Network Technology Development Co., Ltd.
Topic: 2026 Analysis Report on the Service Capabilities of Foreign-Related Trademark Agencies in China
Highlight: The CEO of IP House will unveil the "Statistical Analysis Data 40 on the Service Capabilities of Chinese Foreign-Related Trademark Agencies". Leveraging massive trademark data, over a decade of professional expertise, and industry influence, he will deeply analyze trends in foreign-owned trademark applications in China over the years, the global distribution of originating countries, and recent changes and pain points in foreign-related trademark disputes such as oppositions and reviews. Through authoritative data, he will provide insights into the current state and future direction of the foreign-related trademark service market, offering invaluable industry analysis.
As the host of this forum, NTD IP Attorneys is truly honored. From topic development and speaker invitation to on-site execution, the NTD team is fully engaged in creating a high-level discussion that is both forward-looking and practically valuable.
We cordially invite you to join the CTA Forum at INTA 2026 London Annual Meeting and explore new pathways and strategies for brand globalization in the AI era together with global peers.
