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China is in urgent need of overseas trademark protection mechanism

Recently, the Forum on Overseas Trademark Rights Protection for Chinese Enterprises (hereinafter the forum) was held in Guilin. Representatives from enterprises, agencies, industry organizations and governmental departments made thorough discussion on how to improve the mechanism for oversea trademark protection and help domestic enterprises to go abroad.

The forum introduced the general profile of overseas trademark protection; analyzed typical cases regarding overseas trademark protection; and discussed how to establish the efficient working mechanism.

It is noted that with the development of economic globalization, Chinese brands have strengthened their capability for overseas market development. However, there still exist some problems: weak awareness of beforehand prevention, lack of knowledge in the legal system of other countries and insufficient ability to protect their own rights. Therefore, China is in urgent need of a sound trademark protection mechanism overseas.

During the discussion, Huawei Technologies Co., Ltd., Alpha Group Co., Ltd. and Guangdong Chigo Air-conditioning Co., Ltd. shared their own cases concerning the malicious squatting of trademark “HUAWEI” in Africa, squatting of the animation image “超级飞侠” in Indonesia, and squatting of trademark “Chigo” in Africa. These cases indicate that overseas trademark protection indicated how important it is to have joint efforts of both enterprises and government to protect the trademarks.

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